NOW's initiatives focus our collective power on specific, high-impact campaigns that advance feminist goals.
Each initiative brings together activists, experts, and partner organizations to create sustained pressure for change. These are not short-term projects — they are long-term commitments to transform our society.
ERA Coalition
Leading the fight to enshrine the Equal Rights Amendment in the Constitution, ensuring that sex discrimination is prohibited for all time.
Reproductive Justice
Protecting and expanding access to abortion, contraception, and comprehensive healthcare for all women, regardless of income or location.
Economic Justice
Fighting for pay equity, paid family leave, affordable childcare, and an end to workplace discrimination and harassment.
End Violence Against Women
Working to prevent domestic violence, sexual assault, and trafficking while supporting survivors and holding perpetrators accountable.
Digital Rights
Combating online harassment, protecting privacy, and ensuring that technology serves women's safety and equality.
Intersectional Action
Centering the experiences of women of color, LGBTQ+ women, disabled women, and others at the margins to ensure no one is left behind.
Each initiative is driven by member input and led by expert task forces. They reflect our movement's priorities and evolve as new challenges emerge. Whether through direct action, public education, or legislative pressure, these initiatives are how we turn principles into progress.